04 August 2010
We all want to excel at sales. We all sell something, and if we don’t sell a product or service, we sell our ability to solve a problem. Most people don’t excel at sales, not because they lack a natural gift, but because they lack the know-how and skills. There are basic rules for writing [...]
Posted in Online Marketing TipsComments (35)
03 August 2010
Customers have to be convinced mentally and emotionally to take action. If their senses aren’t engaged, all the logic and reasoning in the world won’t persuade them to buy. How to disarm customers’ conscious defenses? Storytelling is the key. Stories help to overcome fear, and words have the power to transform customer passivity into action. [...]
Posted in CopywritingComments (29)
01 August 2010
The Internet reduces your window of opportunity to only a few seconds. An effective sales letter focuses on benefits. Ineffective sales letters spend too much time talking about the features and advantages of a product or service. A sales letter on your website must grab the visitor’s attention from the first line. If visitors are [...]
Posted in CopywritingComments (29)
28 July 2010
“If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.” –Cicero Writing is not something you do in addition to selling. Writing is selling. Every letter that goes out over your name is a potential sales letter. Successful sales people are like hypnotists. They use the power [...]
Posted in CopywritingComments (26)
25 July 2010
Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. Start an e-zine for your web site. When people read each issue they’ll be reminded to revisit your web site. They’ll see [...]
Posted in Online Marketing TipsComments (15)
