The Power of Persuasion

“If you wish to persuade me,
you must think my thoughts,
feel my feelings, and speak my words.”
–Cicero

Writing is not something you do in addition to selling. Writing is selling. Every letter that goes out over your name is a potential sales letter. Successful sales people are like hypnotists. They use the power of suggestion to persuade customers to buy.

I don’t believe that hypnotism exists, but I know that a sales message is more convincing when it speaks to our emotions—to our hopes and desires for a better life. Here are 5 ways to put the power of persuasion to work in all your sales copy:

  • Deliver your message with conviction.
  • When you explain the benefits of your product or service, use different languages to reach different types of customers.
  • Establish and maintain rapport. Always be positive.
  • Guide your customers’ thought processes. Anticipate objections.
  • Use compelling stories to get your message across and convince customers.
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User Comments (26)

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  1. i really liked” writing is selling” it really touched me and it also helped me to understand the article critically. The article helped me to understand the delivering message. Thanx a lot author.

  2. Naveed says:

    selling is all about persuastion and convincing. In order to sell ur product u have to walk in shoes, feel ur self in his position , think of his benefits , out-line the drawbacks truthfully and use rebuttles.

  3. biki says:

    this article is about the power of persuasion which is important for copywriting business.This blog impressed me to do online marketing.

  4. TetchCorleone says:

    “Writing is not something you do in addition to selling” this is the whole big point, making agood write and letter is the selling, the 5 ways are so ordered and valuable, and i try to get some money, but i’m sure that i’ll succeed, Thanks Author.

  5. shraddha says:

    The Power of Persuasion provides information on Deliver your message with conviction and When you explain the benefits of your product or service, use different languages to reach different types of customers

  6. anymathews says:

    Excellent points to bring in Persuasion into my writing. I really like this and believe that it would definitely work for customers. Thanks, indeed as this is a very well thought of ideas in bringing about Persuasion to my customers.

  7. platops says:

    cool tips. i bet now i can become a rainmaker with your tips. your site is wonderful. it gives me so much information that im searching for. im glad that i have given the privileged to land in your site.

    “If you wish to persuade me,
    you must think my thoughts,
    feel my feelings, and speak my words.”
    –Cicero

    and would be my new motto. thank you again

  8. persuasion plays an important role at any trade and it takes many forms like oral from person to another and this like free advertisement for product

  9. stevenmeek says:

    i think this going to make more innovative and take the conventional way to reach different types of customers.lot of information has been provided in this post…thanks

  10. virag says:

    great post. i do agree that persuation is must for convincing the customers and increase business. great thoughtful article. i did like it.

  11. Md. Anisur Rahaman says:

    It is an excellent way to convene a customer. We should not write more. We write only true story and letter.

  12. ehima says:

    I know that a sales message is more convincing when it speaks to our emotions i like it

  13. mamun says:

    This is a article for Power of Persuasion.Its help me much.Thanks for sharing.

  14. thank you, tips that you provide is very useful for methank you, tips that you provide is very useful for me

  15. thank you, tips that you provide is very useful for me

  16. sajjad.axe says:

    i too do not believe in hypnotism, but convincing the customer is not less than hypnotism. good article

  17. rajababu says:

    The Power of Persuasion is the best tool to become successful in online business.This is Very good idea for online business and increase your chances of success.

  18. cordy says:

    yes. Interesting article. a simple trick but it takes a lot of people. nice sharing

  19. djdanger says:

    it’s realy important !
    Having confidence will push you to write more and more ..
    from the best to the top ..
    they are things of feeling ..
    Thank you Friend ! :)

  20. also, we feel obligated to return favours to people who have done favours for us in the past

  21. swanand says:

    Its an excellent quote which you have quoted here , but i would like to know how to persuade some people who are aggressive and counter attack allegations, i would be waiting for such an article.
    But it is a very nice article.Keep it up.

  22. karthik says:

    The power of persuation can only be performed by having a high level knowledge of making some powerful things to perform the whole skill set.

  23. Goo article…The power of persuasion is is way to advertise

  24. miromior says:

    The Power of Persuasion is letting things take their own course, your personal charm is the best tool in peresuasion

  25. Paula says:

    How interesting. writing is selling…I had not thought about that concept. I like the idea of using the power of suggestions to convince potential clients to buy.

  26. Jc Deato says:

    Persuasion really is a very powerful tool in customer relations. It’s takes time to really sell a customer on a product you are offering. Persuasion is the key but I also think that one needs to show to the customer confidence in their product.




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